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PR Account Manager

PR Account Manager. A Macclesfield PR agency need a PR Account Manager ideally with either technical or construction PR experience.

The PR Account Manager responsibilities include:

• Take ownership of each client account and become the first port of call for all client enquiries
• Deliver PR, digital and integrated marketing campaigns over and above client expectations
  • Ensure that clients are regularly provided with new proactive ideas – ideally one per month
  • Pitch and generate high levels of targeted on-message coverage in client’s tier one media
  • Spot new opportunities for coverage and/or digital awareness
  • Create and manage the team to deliver digital campaigns that achieve client objectives
  • Responsible for identifying content opportunities, as well as drafting and subbing others work. Ensuring that content is adapted to fit whatever style required from blogs and bylines to white papers and research reports
  • Understand and employ PR, digital and content marketing tools to deliver campaigns that go beyond what’s expected
  • Responsible for timely and effectively delivery of reporting and measurement – from weekly update calls to six month reviews
  • Ability to deliver critical reporting and measurement across all elements of the programme

The PR Account Manager required skills include:

• A passion and flair for creating stories and media coverage
• A team player but with the ability to self motivate
• Strong B2B background with an understanding of vertical sectors
• Good understanding, knowledge and relationships with regional and national press
• Go beyond what’s asked of you
• A multi-tasker with experience of working on multiple clients
• A creative and critical thinker who’s able to solve problems
• Strong attention to detail
• Strong lateral thinkers who can link client topics to big news themes

The PR Account Manager salary is £25-45k depending on experience plus benefits

Proactive People is an employment agency and employment business